Zycus: Customer loyalty and advocacy program

Zycus, an American software company, launched an exclusive rewards programme for its customers that mutually expanded customer value.

Campaign details

Brand: ZycusBrand owner: ZycusEntrant company: Zycus, PrincetonMarket: GlobalSector: Business servicesMedia channels: Public relations, Websites & micrositesBudget: No budget

Executive summary

Who said procurement professionals aren't creative...