Zewa: TV tandem approach

Zewa, a global tissue brand, launched a campaign in Germany to increase brand awareness in the bathroom tissue category.

Campaign details

Brand: Zewa Brand owner: Essity Entrant company: Essity, München-Ismaning Idea creation: Publicis.Poke, London Media: Zenithmedia GmbH, Düsseldorf / Essity, München-Ismaning Market: Germany Sector: Toilet paper, kitchen towel Media channels: Online video, Search marketing, Social media, Television 10 - 20 million

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