Viva: Dear throw it away!

Viva, a disposable washcloth brand, increased brand awareness in Taiwan by launching drama-based YouTube videos and using in-stream ads to reach the right target audience.

Campaign details

Brand: Viva Agency: Wunderman Thompson / Dentsu XCountry: TaiwanAward: Best breakthrough advertiser

Background & context

Disposable paper dishcloths, which are popular in South Korea, have not been well received or widely discussed in Taiwan. However, according to the research survey conducted, there are actually lots of potential consumers having concerns on the clean