upGrad: BeYouNick x upGrad originals – the office canteen

upGrad, an online higher education company, increased brand awareness in India by launching a comedy web series on YouTube to reach and engage its target audience of young professionals and students.

Campaign details

Brand: upGrad Contributing Agency: Monk Entertainment Entry Title: BeYouNick x upGrad Originals - The Office Canteen Winning Category: Best Collaboration Primary Objective: Brand Awareness Format: Content Sponsorships, Creator Collaborations

Background/Context/Business Objective