Unibet: #Luckisnocoincidence

Unibet, a British betting company, created a modular series on YouTube to teach its audience about factors that can shift betting odds, in order to increase brand awareness and account openings.

Executive Summary


Increase brand awareness of Unibet across seven global markets. Do so in a competitive market against the backdrop of Euro2016 when Unibet's competitors would go big on offers to the young male adult market through big budget TV domination. Turn that

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