Robinsons Brewery: Old Tom - Driving sales for the original beer

Old Tom, a craft beer brand, created a series of videos on YouTube to tell the story behind its new packaging design in the UK.

Background/business challenge

In recent years, Old Tom – "the original craft beer" and part of the Robinsons Brewery family – had seen a decline in sales. Despite winning numerous industry awards, including "World's Best Beer", Old Tom was experiencing...