Rexona Indonesia: Rexona unlimited moves

Rexona, a deodorant brand, connected with disabled consumers in Indonesia by launching a YouTube video starring able and disabled talent and launching modifications to its app to increase inclusivity.

Campaign details

Brand: Rexona (Unilever) Contributing Agency: Red Communication, Mindshare Entry Title: Rexona Unlimited Moves Winning Category: Force for Good Primary Objective: Social Impact (Shares, Likes, Comments) Format: TrueView In-Stream Ads,Bumper Ads

Background/Context/Business Objective

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