Puma: Propah lady

Puma, an athletic apparel brand, ran a social media campaign featuring unconventional female influencers to encourage women to own their individuality, and drive awareness and sales for its women's sneakers in India.

Campaign details

Brand: Puma Contributing Agency: Digitas India Entry Title: PUMA Propah Lady Winning Category: Best Long Form Storytelling Primary Objective: Brand Awareness and Consideration Format: TrueView In-Stream Ads, TrueView Discovery Ads (formerly known as In-Display Ads)

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