Nestlé: Bear Brand ImmD

Nestlé, a food company, increased awareness and penetration of its Bear Brand ImmD in Thailand by launching a unique song and music video that detailed the product’s benefits.

Campaign details

Brand: Bear BrandContributing Agency: IPG Mediabrands (UM Thrive) and BuzzpurrEntry Title: Bear Brand ImmDWinning Category: Best Collaboration: Brand and CreatorPrimary Objective: Sales Lift, Ad Recall, Brand AwarenessFormat: Creator collaboration, TrueView In-Stream Ads