Lucky Me!: Pinakahinihintay Nathin

Lucky Me!, a brand of instant noodles, reintroduced its well-loved product Pancit Canton in the Philippines.

Background & Context

Lucky Me! Pancit Canton, is the instant noodles epitome of the familiar – well-loved by consumers as brand they grew up with. While users were satisfied in product experience, some past users lapsed because of changes in the product over the last few years.