Kellogg's: Green onion flavored chex campaign

Kellogg's, a food manufacturing company, increased buzz and awareness in Korea around the release of its new product, Green Onion Flavoured Chex.

Background & Business Goals

Kellogg's has traditionally targeted the Chex Choco brand and its communications towards children in the 6–8 years old age range. However, the main target audience of its new Green Onion Flavored Chex campaign launch this time is the 17–25 age group