eHanlin: One and only questionnaire in the world

eHanlin, an education publisher, used YouTube TrueView In-Stream ads to show parents in Taiwan the benefits of letting their children participate in self-driven online learning.

Campaign details

Brand: eHanlinAgency: Bates CHI & Partners / OgilvyCountry: Taiwan

Background & context

Han-Lin, the largest education publisher in Taiwan, has been producing quality textbooks for primary and secondary schools for many...