Grab Indonesia: Siap antar Ramadan

Grab, a transport company, increased sales and favourability in Indonesia by launching a sing-along musical on YouTube during Ramadan when celebrations had been cancelled due to COVID-19 lockdowns.

Campaign details

Brand: Grab Indonesia Contributing Agency: Grab Creative Network Winning Category: Best Collaboration: Brand & YouTube Creators Primary Objective: Consideration Format: TrueView In-Stream Ads, Bumper Ads, YouTube Masthead, Discovery Ads

Background/Context/Business Objective