Amazon Prime: Mirzapur S2 ka bhaukaal

Amazon Prime, a paid subscription service from Amazon, increased viewership for Amazon Prime India by promoting the second season of its TV show Mirzapur through a series of YouTube videos.

Campaign details

Brand: Amazon Prime Contributing Agency: So Cheers and Pivot Roots Entry Title: Mirzapur S2 ka Bhaukaal Winning Category: Multi-Video Storytelling Primary Objective: Purchase Intent Format: Non-Skippable In-Stream Ads,Creator Collaborations

Background/Context/Business Objective