adidas: Gameday Plus – a new way to build an audience

adidas, the sports brand, used the power of episodic YouTube content to strengthen its associations with the UEFA Champions League and engage a hard-to-reach, young football audience.

Executive Summary

Campaign run dates: Sept 2015 – May 2016

Media budget: €395,174

This case study shows how adidas Football used the power of episodic YouTube content to not only strengthen its associations with the UEFA Champions League, but to also build,...