adidas: Gameday Plus – a new way to build an audience

adidas, the sports brand, used the power of episodic YouTube content to strengthen its associations with the UEFA Champions League and engage a hard-to-reach, young football audience.

Executive Summary

Campaign run dates: Sept 2015 – May 2016

Media budget: €395,174

This case study shows how adidas Football used the power of episodic YouTube content to not only strengthen its associations with the UEFA Champions League, but to also build, engage and sustain a hard-to-reach, young football audience.