Yellowbook – Helping America Break its Google Habit

Gotham New York

It often seems that Google's march to complete market dominance in search is a foregone conclusion.

This paper shares the experience of one brand that wasn't ready to just throw in the towel. It's the improbable story of how an 80-year-old brand in the directory services category, the most analog seeming of businesses, found a way to co-exist with