Yellow Pages: Yellow Chocolate

Yellow Pages, the New Zealand directory service, needed to emphasize its continued relevance in the digital age.This case study describes how the service opted for a campaign to reaffirm Yellow Pages as a problem-solving tool.

Yellow Pages: Yellow Chocolate

Category: Consumer Services Agency: Colenso BBDO Client: Yellow Pages Group New Zealand

SUMMARY

In the first week of March this year, an ordinary Kiwi bloke sold 100,000 bars of his brand new chocolate, creating New Zealand’s fastest ever chocolate bar launch.