Yellow Pages B2B
Taxi 2
Section I — Basic information
| Business Results Period (Consecutive Months): | February 2011 – April 2011 |
| Start of Advertising/Communication Effort: | February 21, 2011 |
| Base Period as a Benchmark: | 8 weeks prior to campaign launch |
Yellow Pages B2B
The Yellow Pages business directory had aggressive sales goals for Canada in 2011. Its strategy centred on upselling its new Yellow Pages 360º Solution digital services to existing customers.
