Yellow Pages – Talking Pages

James Champ

Campaign in 1999 for Yellow Pages: Talking Pages. Objective: increase number of calls by selling the telephone number.
Author: James Champ

Yellow Pages: Talking Pages

THE ADVERTISING BRIEF

Increase the number of calls to the service.

Talking Pages is a national 24hour telephone information service operating on the Freefone number 0800 600 900. The service consists of a database of paid advertisers and the Yellow Pages free entry database. A caller will ask for, say, a French r

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