Wyevale Garden Centres: Wyvale Garden Centres - Customer Journey

This case study shows how The Garden Club, the loyalty club of Wyevale Garden Centres in the UK, used a survey to overhaul the customer journey leading to increased average spend.

Wyevale Garden Centres: Wyvale Garden Centres - Customer Journey

WDMP

Campaign overview

Despite amassing more than three million members The Garden Club, the loyalty club of Wyevale Garden Centres (WGC), was not used to unlock sufficient value or insight.