WWF: How WWF began to turn the tide on plastic

Global conservation organisation WWF leveraged the ubiquity of the credit card to remind Malaysians of the need to lobby against plastic production.

Campaign details

Brand: WWF Brand owner: WWF Entrant company: Grey Petaling Jaya Idea creation: Grey Malaysia, Petaling Jaya Market: Global Sector: Charities & voluntary organisations Media channels:Events & experiential, Outdoor,out-of-home, Packaging &a Up to 500k

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