Working Women

Brad Adgate

More than ever, working women in the USA represent a growing and important market. This article assesses the latest figures, and discusses how advertisers can reach working women.

Female lifestyles & attitudes
Marketing to women
United States

Working Women

Understanding their lifestyles is key to marketing success

Brad Adgate, Horizon Media

For decades marketers and advertisers have been developing strategies to reach working women. The reasons? Their affluence (especially in dual income homes);...

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