Woolworths Rewards: Project Segment of One

Anna Karena and Joshua Butler

This case study looks at how Woolworths Rewards, an Australian retailer rewards scheme, turned negative customer sentiment into a program with satisfied members through an email personalisation campaign.

Campaign details

Agency: Wunderman-Bienalto & Quantium Advertiser: Woolworths Rewards Category: Use of Data

Executive Summary

12 months ago, Woolworths Rewards was struggling with negative customer sentiment.

Now, it's a program with satisfied members that's delivering exceptional returns- and at the heart of its success is an email personalisation revolution.

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