Why we need to consider the whole marketing ecosystem to deliver effective TV and social media campaigns

This article argues that the scale and reach of TV and social media are critical to the success of FMCG brands but that marketers need to consider the wider marketing ecosystem in order to deliver effective campaigns.

How should TV and social media be used to maximum effect?

This essay was shortlisted for the Admap Prize 2017.

For more information and to read the winners visit the Prize page.

Marketing Category: FMCG

The Oxford English Dictionarydefines an ecosystem as

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