Why shoppable content is irresistible and impactful in the new normal

Shoppable content provides a frictionless ‘browsing-to-buying’ window for brands.

In 2002-2003, widespread self-quarantining in several parts of the world during the SARS outbreak gave rise to an entirely new kind of shopping behaviour. With people reluctant to step out, major retailers went online, where shoppers followed. This f