Why everything gets worse before it gets better

Brian Millar

Argues that marketers are wrong to believe (as they do) that products in their markets are always getting better.

Brand equity & strength
Brand theories & ideas

Why Everything Gets Worse Before It Gets Better

Brian MillarBrand Tacticians Ltd

In marketing, the world is always 'new and improved'. Every day, thousands of ads run in every conceivable medium giving us new reasons to buy: the 2005 Miata is completely...

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