Why continue sharing: Determinants of behavior in ridesharing services

The sharing economy is revolutionizing the way consumers use goods and services. The aim of this study is to understand consumer motivations to be satisfied and to continue using ridesharing services.

Introduction

The sharing economy is revolutionizing the way consumers use goods and services. Worldwide companies such as Airbnb, Uber, and BlaBlaCar are at the top of their respective sectors in several markets. Sharing is growing in popularity today

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