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Why brands matter

The term ‘brand’ is used differently by different people to encompass a relatively broad range of assets.

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By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.

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WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

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Strategy Partner, Fetch

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We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands