Whitworths, a dried fruit, home baking and snack products company, increased sales in the UK by redesigning its packaging with nature and bright colours to promote it as a healthy snack brand.

Design consultancy: Springetts Advertiser: Whitworths

Executive Summary

Home baking has never been so popular. From the Great British Bake off to the literally hundreds of new blogs online. This in turn would have a huge effect on retail.

Or so you would think.

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