Whitby Seafoods: Branding

Whitby Seafoods, a seafood manufacturer, relaunched with new packaging to increase sales in the UK, moving from plastic trays to renewable and recycled carboard and featuring visual iconography from the seaside.

Executive Summary

Whitby Seafoods are a family-owned seafood business founded by Graham Whittle and run today with the help of his three children, Laura, Edward and Daniel. They've been trading since 1985 with a mission to show the world how bloomin' special real qual

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