Whiskas KIT: How cat content grew up to drive digital growth

Whiskas, a cat food brand, created a branded content platform to consolidate its position in the UK as the preference in cat care and stand out in a crowded arena.

Campaign details

Brand: Whiskas Advertiser: Mars Petcare Entrant: AMV BBDO Principal author(s): Diana Lopes, AMV BBDO Contributing author(s): Cécile Angrand, Stefan Krucker, Gina Head, Mars Petcare; Eloise Hungtinford, MediaCom; Emily Brydon, Craig Mawdsley, James Miller, Richard Moloney, Maciej Stryjek and Ella Fanshawe, AMV BBDO

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