When is perception reality? A regional study into perception and reality of using mobile devices
Karla CostaMotorola, Brazil
Philip RhodesUser Experience Research, United Kingdom, and Royal Society of the Arts (RSA)
This paper discusses the 'perception and reality' of the concept of 'ease of use' in the context of mobile devices amongst Brazilian, Argentinean, Mexican and Colombian consumers and retailers. Using a range of research methods, including depth inter• What Does Usability Mean: Looking Beyond 'Ease of Use', Quesenbery, W, Proceedings of the 48 Annual Conference, Society for Technical Communication, 2001. • Usability 101: Introduction to Usability, Jakob Nielsen, Alertbox, August 25, 2003 (). • The critical role of consumer behaviour research in mobile commerce, Adam Vrechopoulos, loanna Constantiou, loannis Sideris, Georgios Doukid is, Nikos Mylonopoulos, International Journal of Mobile Communications, Volume 1, Number 3/2003, 239 – 340. • No wires attached: Usability challenges in the connected mobile world, L. Gorlenko and R. Merrick, IBM Systems Journal, Volume 42, Number 4, 2003. • The influence of user expertise and phone complexity on performance, ease of use and learnability of different mobile phones, Taylor&Francis, Behaviour&Information Technology, Volume 21, Number 5 / September 01, 2002, 303 – 311. • Consumer perception and attitude toward mobile communication, Samia Massoud and Omprakash K. Gupta, International Journal of Mobile Communications, Volume 1, Number 4 / 2003, 390 – 408. • Mobile Usability: How Nokia Changed the Face of the Mobile Phone, Christian Lindholm, Turkka Keinonen, Harri Kiljander, McGraw-Hill Professional, 2003. • Speed and Information: Cyberspace Alarm!, Paul Virilio, CTHEORY Theory, Technology and Culture. Vol. 18, No. 3, Article 30, 1995.