Wheel: Career from Home – Wheel Ghar se Career

Rituparna Dasgupta, Deepa Kharidaha

Laundry detergent brand Wheel partnered with mobile operator Reliance Jio to create Ghar Se Career, a mobile-led video content platform that taught women in rural India money-making skills, and drove brand penetration in key markets as a result.

Campaign details

Brand: Wheel Brand owner: Unilever India Agency: Mindshare Fulcrum Market: India Industries: Mobile & apps, Online display, Online video, Packaging & design Media channels: Laundry products Budget: Up to 500k

Executive summary

Source: Kantar Panel M

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