Wheel: Career from Home – Wheel Ghar se Career
Rituparna Dasgupta, Deepa Kharidaha
Laundry detergent brand Wheel partnered with mobile operator Reliance Jio to create Ghar Se Career, a mobile-led video content platform that taught women in rural India money-making skills, and drove brand penetration in key markets as a result.
Campaign details
Brand: Wheel
Brand owner: Unilever India
Agency: Mindshare Fulcrum
Market: India
Industries: Mobile & apps, Online display, Online video, Packaging & design
Media channels: Laundry products
Budget: Up to 500k
Executive summary
Source: Kantar Panel M