This article details a mediaedge:cia investigation into in-store media. Through the use of IC Scan technology, the study was able to observe the behaviour of a group of shoppers in-store, and thus to gain an insight into the sort of media and promotional materials which were most likely to influence consumers.
What’s in store for successful brands?
MEC MediaLab’s Kathryn Saxon looks at consumer shopping behaviour, and assesses the impact of in-store media on purchasing decisions
Walk into a large supermarket, and there will be some 34,000 products to choose...