What can algorithms do for you?

This article outlines why and how opportunities in programmatic media buying can make advertising more engaging, effective and efficient, and provides advice on avoiding the pitfalls.

What can algorithms do for you?

Wahab Ghaznavi Assembly New York

Algorithms are revolutionising the advertising marketplace. This article outlines why and how opportunities in programmatic media buying can make advertising more engaging, effective and efficient, with advice on avoiding the pitfalls.

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