Westwood Tractors: Increased Sales and Brandshare from Increased Advertising Spin-Offs

1989 small budget campaign for Westwood Tractors. Direct response advertising 1986-8 had produced market share growth from 30% to 45%.
Agency: Michael Deane Associates Author: Michael Deane

Westwood Tractors: Increased Sales and Brand Share from Increased Advertising Spin-Offs

BACKGROUND

Westwood Engineering Ltd was established during the mid-1960s and, until 1989, was developed under the paternal direction of Gerry Hazlewood OBE, in conjunction with a close supporting group, one member of which continues as managing director (of