Westwood Tractors: Increased Sales and Brandshare from Increased Advertising Spin-Offs

1989 small budget campaign for Westwood Tractors. Direct response advertising 1986-8 had produced market share growth from 30% to 45%.
Agency: Michael Deane Associates Author: Michael Deane

Westwood Tractors: Increased Sales and Brand Share from Increased Advertising Spin-Offs

BACKGROUND

Westwood Engineering Ltd was established during the mid-1960s and, until 1989, was developed under t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands