Westminster City Council: Armistice Day

Westminster City Council, a London local authority, brought the stories of the British and Commonwealth soldiers who died in World War One to people in London at the centenary of Armistice day.

Campaign details

Brand: Westminster City Council Lead agency: TMW Unlimited

Campaign Overview

For the 2018 centenary, Westminster Council wanted to create an occasion that would resonate in London and beyond.


Research showed that Remembrance weekend is losing meaning among younger generations.

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