Wendy’s: Grown with love

Wendy's had invested in new salad lettuce in Canada; then Covid-19 hit and people wanted comfort food, so it created a novel social media campaign.

Campaign details

Brand: Wendy’s Brand owner: Wendy's Company Entrant company: McCann Toronto Idea creation: McCann Canada, Toronto Market: Canada Sector: Restaurants & takeaways Media channels:Online video, Packaging & design, Search marketing, Social media, Television 1 - 3 million

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