|Agency: DDB London||Author: Alex Huzzey|
Weedol – Looking on the Bright Side of Death
Weedkiller advertising has typically been utterly rational, simply a matter of pointing out how well the product works. In the case of Weedol, this presented us with a problem, in that our competitors' efficacy claims were far more impressive. We theAnd, in a category normally overlooked by creative awards, the campaign attracted creative acclaim, featuring in the IPA 'Pick of the Box' awards in the month it first appeared on TV.