WebmeterTM. Internet audience measurement for media planning

Internet usage in the Netherlands is currently measured in two different ways: either by counting all page views of websites by the website owner, or, as a commercial service, by panel measurement that supplies information on page views and unique audiences of the larger Dutch websites.


Internet Audience Measurement for Mediaplanning

Rob MolenaarMSN and Chairman, STIR (Internet Advertising Society), Netherlands

Enrico VerhulstDevelopment, Nedstat B.V., Netherlands

Marion AppelMedia Research, Intomart GfK, Netherlands