WARC Talks 360: Future of strategy

Brings together 7 senior strategists to discuss the trends featured in WARC's Future of Strategy report and their view on the future of strategy, including headcounts and budgets, the role of strategists and what long-term changes might result.

The search for strategy's rightful place

Chris Stephenson, Head of Planning and Strategy APAC, PHD
Peach Natividad, Creative Lead, Google Philippines

In analysing the findings of WARC's 2020 Future of Strategy survey, there is no doubt that strategy has a future; the burning question is, does that lie inside advertising agencies or outside them?