Presented by:
Amy Rodgers (Managing Editor, Research & Rankings, WARC)
Dan Jury (Senior Media Planner, Marketreach)
Nigel Edginton-Amor (Creative Director, Copy, Sky Creative)
Reappraising the role of direct mail in driving effectiveness
This webinar, in association with Royal Mail Marketreach, shares evidence from recent research into the impact of direct mail as lead media or within the media mix.
