Western media and celebrities: Do they influence SEA consumers’ purchasing behaviour?

Hollywood celebrities and Western media appear to shape Southeast Asia’s online interest in products and iPrice Group’s Deridian Nurhalim says this is especially evident in two countries – Singapore and the Philippines.

The resurgence of coronavirus cases and stricter social distancing measures have not stopped Southeast Asians from staying trendy. They, specifically Singaporeans and Filipinos, have been paying attention to Western influencers and serial entrepreneurs...

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