Warc Consumer Trends Snapshot: Emerging Adulthood - The extended new life stage that insights teams must investigate

A Warc Trends Snapshot on the Emerging Adulthood life stage, which is young (18 to 25-year-olds), and is characterised by a search for identity, meaningful work and a true "soul mate" which, together with widespread further education, delays marriage and parenthood into late-20s or beyond.
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