Trend Snapshot: Video’s content newcomers

Discusses the race between Apple, Google, Facebook, Snapchat and Twitter to win a slice of the long-form, original video market and how the outcome is likely to have a major impact on video content consumption habits globally.

Trend overview

The starting pistol has been fired in a race to win a slice of the long-form, original video market. Contestants include Apple, Google, Facebook, Snapchat and Twitter – and the outcome of the clash is likely to have a major impact on video cont

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