Trend Snapshot: Fortnite and the rise of mass-participation games

Sam Peña-Taylor

Details some of the cultural and business angles of Fortnite, the mass-participation shoot-em-up, an extremely popular game with particular interest from Generation Z audiences.

Need to know: Fortnite

  • Total player count: 200 million plus.
  • Free to play across both mobile devices, consoles, and PC/Mac.
  • Revenue comes mainly from optional add-on purchases, such as skins or celebratory dance moves known as emotes. Customisation offers a key avenue for brands to get involved directly in the game.

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