Trend Snapshot: Clubhouse and the emergence of social audio

Looks at how app Clubhouse has become the poster-boy for social audio after launching in March 2020 and following the arrival of celebrity participants like Elon Musk and Mark Zuckerberg.

Trend overview

The social media landscape is dominated by visual content. Leading platforms like Facebook, Instagram, Pinterest and Snapchat are defined by written posts, photos and videos. However, a new generation of audio-orientated apps like Clubhouse threaten