Trend Snapshot: Blockchain

This article explores the rise of blockchain technology, originally created to underpin digital currencies like Bitcoin and now mooted as a means to rid the digital advertising industry of its ongoing fraud and transparency crises.

Trend overview

A blockchain is a type of shared, continuously-updated, chronologically-ordered database. Originally developed in 2008 by the mysterious Satoshi Nakamoto as the basis for his crypto-currency Bitcoin, each individual record – or 'block' – is distributed across the network with a timestamp and a link to the previous block. This is why it has become referred to as a 'block chain'.